Years ago while completing my MSc. in Information Technology I had to read this book, The Design of Everyday Things, for a class called Human Computer Interaction. It was a book that really changed my view of everything that humans interact with.
Apple has become very well known for good design but it is not only Apple that is applying great design to products. Good design can apply to industrial products as well consumer products. It also need not only apply in the world of gadgets and tech. Whenever a human interacts with anything there is a design at work. The quality of the design can determine the outcome of the interactive relationship.
I highly recommend everyone read this book. Even if you are not into designing things it is a very entertaining book that will change the way you view the interactive world.